William’s 15-year career spans the arts from celebrated stylist and photographer to author and West End director. Critically acclaimed as Creative Director for Kylie Minogue and collaborations with numerous other artists including Britney Spears, Bjork and Jamiroquai.
William, whom now she refers to as her ‘creative soulmate’, was so taken and inspired by Polly’s excitement and vision for the Hurly Burly project and brand that he agreed to come on board to direct, artistically direct and develop ‘The Hurly Burly Show’ which opened in The Leicester Square Theatre in February 2010.
William Baker is a Photographer, a Director of live music shows, a Stylist and has also become one of the most sought after Creative Directors in the world of pop music. He has photographed, styled and directed some of the most influential names in pop including Kylie Minogue, Jamiroquai, Britney Spears, Lily Allen, Leona Lewis, Garbage, Bjork, Fiona Apple, Tricky, Geri Halliwell, Westlife and Victoria Beckham.
William has a passion for pop-culture and fashion. Constantly seeking out new challenges, he always explores a variety of media as a means of creative expression. His close and constantly developing relationship with Kylie Minogue has allowed him to produce some of the most iconic and enduring pop imagery of our time. He develops all design concepts and directs all creative aspects relating to Kylie’s live shows and career; performance, choreography, production/set design, lighting, video and costume.
William’s award-winning productions for Kylie include ‘KylieFever’, ‘Showgirl’, ‘Showgirl Homecoming’ and ‘Kylie X’, all of which have established her as one of the world’s best live performers. A highlight of William’s career is the recent ‘Aphrodite: Les Folies’ tour which has been cited as Kylie’s biggest and most ambitious live show to date.
In 2007, William made his debut as a Theatre Director with a West End revival of ‘Rent’ at the Duke of York’s Theatre in London. 2011 and William has recently directed UK burlesque sensation Miss Polly Rae’s West End stage production, ‘The Hurly Burly Show’ at The Garrick Theatre in London.
William was awarded the Visionary Award at the 2008 Elle Style Awards for his eclectic and glamorous catalogue of work over the last decade and a half.